Vans – The Cruze

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Vans, unapologetically cool and creative, is a truly iconic and recognisable brand.
Their latest launch campaign 'The Cruze' brought the brand to life for JD sports.

 

Create a global retail campaign toolkit to launch the adidas Pureboost Go running shoe. This should communicate its key benefits, which include a wider forefoot and reinforced heel for more stability during street runs.

 

Create a global retail campaign toolkit to launch the adidas Pureboost Go running shoe. This should communicate its key benefits, which include a wider forefoot and reinforced heel for more stability during street runs.

Vans, unapologetically cool and creative,
is a truly iconic and recognisable brand.
Their latest launch campaign 'The Cruze' brought the brand to life for JD sports.

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Brief

Brief

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Our task was to take Vans 'The Cruze' campaign and bring it to life within key JD sports stores.
We created an inspiring and engaging 3D interpretation to showcase the campaign and the
Vans brand through window installations, instore launch zones and POS.

Create a global retail campaign toolkit to launch the adidas Pureboost Go running shoe. This should communicate its key benefits, which include a wider forefoot and reinforced heel for more stability during street runs.

 

Create a global retail campaign toolkit to launch the adidas Pureboost Go running shoe. This should communicate its key benefits, which include a wider forefoot and reinforced heel for more stability during street runs.

Our task was to take Vans 'The Cruze' campaign and bring it to life within key JD sports stores. We created an inspiring and engaging 3D interpretation to showcase the campaign and the Vans brand through window installations, instore launch zones and POS.

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What we did

What we did

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The Cruze is inspired by the classic 'Roadtrip' which for many, has a sense of nostalgia.
We designed and built props that would evoke a retro feel.

The old school TV boxes were bespoke manufactured.

A modern widescreen LED screen was mounted within a wooden veneer
box, while the fascia and button panels were made with bespoke CNC
cut printed facia to create a feel of depth.

The Cruze is inspired by the classic 'Roadtrip' which for many, has a sense of nostalgia. We designed and built props that would evoke a retro feel. The old school TV boxes were bespoke manufactured.

A modern widescreen LED screen was mounted within a wooden veneer box, while the fascia and button panels were made with bespoke CNC cut printed facia to create a feel of depth.

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A key ingredient in our design and production process is our meticulous attention to detail.
From selection of props through to positioning of products and even the
exact angles of display; every element contributes to the overall impact of an
installation whether it be shop-front or in-store.

 

Urban artwork and production drawings aligned with city runners were presented at each stage
of the customer journey including store windows, the Pureboost Go launch area and footwear walls leading to conversion.


At the adidas flagship store in New York, an interactive experience was installed to make the product talk, bringing to life the features and benefits of the shoe in an engaging way.

 

Urban artwork and production drawings aligned with city runners were presented at each stage of the customer journey including store windows, the Pureboost Go launch area and footwear walls leading to conversion.


At the adidas flagship store in New York, an interactive experience was installed to make the product talk, bringing to life the features and benefits of the shoe in an engaging way.

 

Urban artwork and production drawings aligned with city runners were presented at each stage of the customer journey including store windows, the Pureboost Go launch area and footwear walls leading to conversion.


At the adidas flagship store in New York, an interactive experience was installed to make the product talk, bringing to life the features and benefits of the shoe in an engaging way.

A key ingredient in our design and production process is our meticulous attention to detail. From selection of props through to positioning of products and even the exact angles of display; every element contributes to the overall impact of an installation whether it be shop-front or in-store.
 

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From window to in-store the Cruze journey continues through to point
of sale and display, creating a focal point that draws attention, maximises
visual impact and engages the customer.

The campaign retail toolkit was rolled out globally in stores and online, achieving strong awareness of the new product.

Excellent feedback was received by the client from the running community and wider customer base.


The campaign retail toolkit was rolled out globally in stores and online, achieving strong awareness of the new product.

Excellent feedback was received by the client from the running community and wider customer base.


The campaign retail toolkit was rolled out globally in stores and online, achieving strong awareness of the new product.

Excellent feedback was received by the client from the running community and wider customer base.


From window to in-store the Cruze journey continues through to point of sale and display, creating a focal point that draws attention, maximises visual impact and engages the customer.

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